I’m a hands-on creative director who loves clever, beautifully designed work—no matter the medium. Whether it’s branding, experiential, digital, or advertising, I bring big ideas to life with a mix of strategy, craft, and just the right amount of mischief.
I’ve spent 25 years shaping brands, launching startups, designing award-winning campaigns, and making fun even funner (and very lucrative for my clients). My career started in Ireland, where I spent 5 years as Senior Art Director at Chemistry, the country’s most awarded ad agency, before moving to Melbourne to start Studio Yeah—a creative playground for brands that want to stand out.
Along the way, I’ve worked with some incredible clients, including Funlab, Strike, Holey Moley, Archie Brothers, The Department of Health, Cancer Council, Coors Light, Telstra, Bank of Ireland, Peugeot, and Guinness. I’ve designed 412 mini golf holes, built 8 experiential brands, topped the App Store, and even sold a few t-shirts to Tom Waits.
I love a tough brief, a sharp pencil, and the thrill of making something great under pressure. I’ve picked up 45 international awards, including D&AD, One Show, Caples, IDMA, Echo Awards, and ICADs—plus the Best Designed Independent Book at the Australian Book Design Awards.
And I really hate cucumber.
